Case Study: a PPC-only marketing strategy
- Posted by Kati on December 26th, 2003 filed in Search marketing: ads & paid
Marckini’s latest article is a case study about an online merchant of luxury home goods, whose online marketing budget looks like this: 65% pure PPC (pay-per-click), 30% paid inclusion, 5% other.
Their results: “marketing as less than 10 percent of revenue, revenue growth of 10 percent quarter over quarter, revenue of $30 million for 2003, a profitable, cash-flow positive company”.
The article: Connecting Offline Sales to SEM: A Case Study