mktg brainlog

Blogs and Bly

Oh my, perfect timing. In my previous entry i wrote about discovering Bob Bly's website and articles about copywriting. The site itself is ugly, bad usability, etc, but the content was valuable to me.

Today i came across this post on a business blogging blog, about how Bly wrote an article about how useless and a complete waste of time blogging as a marketing tool is. The article is full of so much b**sh** that i won't even bother analyzing, it others have done the job already anyway. I'll stick to reading Bly's ideas on copywriting and try not to have second thoughts on him because of this stupid article.