Just a quote
- Posted by Kati on November 27th, 2004 filed in Everything else
I mentioned before that i am currently working on the branding of my new product line. In one of the markeitng books i was browsing i came across this quote, that i put on my pinboard. Great reminder:
“A product is something made in a factory; a brand is something that is bought by the customer.
A product can be copied by a competitor; a brand is unique.
A product can be quickly outdated; a successful brand is timeless.”
Stephen King, WPP Group, London