Naming products and companies
- Posted by Kati on November 18th, 2003 filed in Everything else
I came across an amazingly valuable marketing resource. One where you don’t just read an article and try to think of ways to implement what you’ve learned, but one, where you are given instant gratification knowledge and tools to get going with solving your mktg problem. In this case: inventing or finding product and company names.
Igor is a naming and branding agency, that shares it’s knowledge on its website:
Process Points shows us the steps they take to develop a name:
1. Competitive Analysis
2. Positioning
3. Name development
4. Trademark
5. Creative / testing
6. Name and tagline
Each step is described in detail with examples and explanations.
After undestanding the process, you can get your hands dirty by trying their naming tools: case studies, charts, tutorials, etc.
They also have a blog about naming and branding and a community for people in the naming and branding business.