Performance-based marketing taking hold

More reiteration of the main point of my thesis, this time from CNET.
Digital ads tune in: Google-like technologies could revolutionize TV, other media – an overview of how performance-based deals are taking an ever growing share of marketing budgets.

It never occured to me to quote the decades old marketing joke “Half the money I spend on advertising is wasted. The problem is, I don’t know which half.” and how that problem is (at least partially) eliminated with performance marketing.

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