The company that “gets it”

Interesting interview at Good Experience with Maryam Mohit, VP of Site Development at Amazon.com. She’s saying the same things i have been saying when talking about amazon in business conversations: it’s about a focus, a passion and being open to change for the sake of improving customer experience and not any other reason. It sounds cliche, but amazon’s success is the proof that cliches are true.

The take-away:
“Having a CEO who gets it is also really important. You don’t need a huge team for usability if people are making the right decisions along the way.”
“(…) But organization is no substitute for passion. If the people aren’t passionate about the right things, your organization doesn’t matter.”

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