mktg brainlog » Why Microsoft’s product strategy is a failure

Why Microsoft’s product strategy is a failure

In a Seattle Weekly article, “a former Microsoftie says addiction to Windows revenue, mediocre products, and missed opportunities could doom Seattle’s most successful company.”
Microsoft’s Sacred Cash Cow by Jeff Reifman
This article should be recommended reading for any marketing student and is even a perfect case study for marketing strategy classes. Highly recommended!


One Response to “Why Microsoft’s product strategy is a failure”

  1. the daily travails Says:
    June 24th, 2004 at 20:17

    interesting article about msft’s product strategy

    Thanks to Kati at If I Only Knew… for this link. (If you haven’t been over to her blog, you should check it out.)