http://mktg.idared.net Logging my brain on all things internet mktg, with a focus on affiliate marketing and web 2.0 Wed, 09 Apr 2008 19:51:50 +0000 http://backend.userland.com/rss092 en I wear many hats as a marketer, I am an affiliate, I am an online merchant, and i am also an eBay seller. About two years ago I came across a soon-to-be-launching revolutionary new eBay selling tool called Mpire, and since I was paying $30 a month for my selling ... http://mktg.idared.net/affiliate-marketing/mpire-evolution-of-an-ebay-selling-sofware-into-a-web-20-affiliate-site I came across several posts this week discussing the offline / mainstream press' role in driving mainstream adoption of web2.0 techniques and services. First, here is a report comparing offline magazine websites' web 2.0 features: "Analyzing the presence of American Magazines on the Internet". They found that 48% of the ... http://mktg.idared.net/the-social-web/big-media-as-a-driver-for-mainstream-adoption-of-web-20 Spring cleaning may sound funky, considering that we barely passed the first half of January, but it is currently a sunny 15 C (59 F) in Budapest, so I am feeling all spring-cleaningish. I wrote the below article for the March 2006 issue of Affiliate Classroom magazine and I decided ... http://mktg.idared.net/affiliate-marketing/spring-cleaning-your-affiliate-or-any-business I have awfully neglected my blog in recent months, and I do not like that! However, i have been insanely busy with my e-commerce business, which cut into my affiliate time. I hope to pick up the thread soon. http://mktg.idared.net/quick-updates/busy I am located in Central Europe, so this blog has always had a slight European focus. I have always been interested in international marketing, how cultural issues affect the business environment, and the like. This topic was the subject of the first article I wrote for Affiliate Classroom magazine, and ... http://mktg.idared.net/affiliate-marketing/european-marketing-for-affiliates At the risk of upsetting the webosphere by publishing yet another post celebrating the birth of bubble 2.0 web 2.0, I am now posting an earlier article of mine that appeared in April 2006 in Affiliate Classroom magazine. The goal was to introduce the concept of web 2.0 to the ... http://mktg.idared.net/affiliate-marketing/web-20-for-affiliate-marketing I just read an amazingly cool case study on Marketing Sherpa about tagging and its use in affiliate marketing for an e-commerce company. Cafepress uses tagging to create an organic categorization for its merchandise (when shop owners create products they tag them as they see fit), and then lets its ... http://mktg.idared.net/affiliate-marketing/a-case-study-on-how-you-can-make-tagging-work-on-an-e-commerce-website I came across an interesting debate recently, started by Derek here: Death to User-Generated Content. He argues that the term "user-generated content" is unfriendly, cold, too technical, a terrible label for the beautiful, amazing, brilliant things people create online. I followed the discussion around the blogosphere and found a comment ... http://mktg.idared.net/the-social-web/organic-content I fixed a lot of the remaining errors from that damn failed MT update and now I am 100% on Wordpress. Yay! Still need to work on the template it's sooo bland and boring. http://mktg.idared.net/quick-updates/fixed-remaining-errors-on-the-site It has been a loooooooong time since I was really impressed by a social networking site. Ziki.com launched this week and I took a look at it today. It is an aggregator that currently aggregates people and their interests and content around the web, and supposedly will aggregate a lot ... http://mktg.idared.net/the-social-web/ziki-launches-and-i-like-it