Skip the millions in TV, spend online

Deutsche Bank released a study examining the ROI of big CPG brands’ television advertising.

“It found only 18% generated a positive return on investment (ROI) in the short term (a year or less) from TV advertising. Less than half (45%) saw their TV investment pay off long term.”
Ad Age: TV ADVERTISING DOESN’T WORK FOR MATURE PACKAGE GOODS


One Response to “Skip the millions in TV, spend online”

  1. Tanya Says:

    i was wonder where i can find the report from deutch bank in regarding to the artical “TV advertising doesnt work for mature pacakge goods.”