Affiliates & search: take 2

Another take on yesterday’s affiliates and search topic: SEM Arbitrage: Golden or Cooked Goose?.

Kevin Lee offers some additional thoughts on the topic, including a lot of good points about why letting affiliates loose on the paid search landscape may backfire:
“There’s also no guarantee affiliates will choose the “right” keywords. For an electronics store, an affiliate may elect SEM arbitrage on high-priced computers. The merchant may have a low profit margin on the product, resulting in disproportionately low profit (possibly even negative return) on that affiliate’s activity.”

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