Good advice on keyword management

In When to Kill a Keyword Listing Kevin Lee writes:
“PPC campaign management is all about finding and maintaining the sweet spot where profit, ROI, and volume goals are balanced.”
He offers several good points to keep in mind in managing PPC keyword projects. A must-read article if you’re doing PPC ads.

Also, take a look at offermatica, a service that optimizes your landing pages according to the keywords targeted to improve conversion.

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