Google Florida Update - what’s the deal?

A good article about the recent Google update (Florida update):
Trying to make Sense of the “Florida” Update!
It has the facts (proven by various keyword test), the theories, and the possible causes and effects.

12/26 Update: there’s a good recap and more info about the update and its effects for marketers at Clickz: Google Dance Syndrome Strikes Again, Part 1 and Part 2


One Response to “Google Florida Update - what’s the deal?”

  1. Web Presence Strategies Says:
    December 14th, 2003 at 17:03

    SEO after the Google Florida Update

    In mid-November Google deployed the first major update in months, now known as the ‘Florida’ update. Previous updates have introduced changes to Google’s scoring algorithm and adjusted spam filters - filters designed to catch sites using hidden-text, l…