Deprecated: Assigning the return value of new by reference is deprecated in /home/ktorok/mktg.idared.net/wp/wp-settings.php on line 472

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Strict Standards: Declaration of Walker_Page::start_lvl() should be compatible with Walker::start_lvl(&$output) in /home/ktorok/mktg.idared.net/wp/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_Page::end_lvl() should be compatible with Walker::end_lvl(&$output) in /home/ktorok/mktg.idared.net/wp/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_Page::start_el() should be compatible with Walker::start_el(&$output) in /home/ktorok/mktg.idared.net/wp/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_Page::end_el() should be compatible with Walker::end_el(&$output) in /home/ktorok/mktg.idared.net/wp/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_PageDropdown::start_el() should be compatible with Walker::start_el(&$output) in /home/ktorok/mktg.idared.net/wp/wp-includes/classes.php on line 611

Strict Standards: Declaration of Walker_Category::start_lvl() should be compatible with Walker::start_lvl(&$output) in /home/ktorok/mktg.idared.net/wp/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_Category::end_lvl() should be compatible with Walker::end_lvl(&$output) in /home/ktorok/mktg.idared.net/wp/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_Category::start_el() should be compatible with Walker::start_el(&$output) in /home/ktorok/mktg.idared.net/wp/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_Category::end_el() should be compatible with Walker::end_el(&$output) in /home/ktorok/mktg.idared.net/wp/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_CategoryDropdown::start_el() should be compatible with Walker::start_el(&$output) in /home/ktorok/mktg.idared.net/wp/wp-includes/classes.php on line 728

Strict Standards: Redefining already defined constructor for class wpdb in /home/ktorok/mktg.idared.net/wp/wp-includes/wp-db.php on line 306

Deprecated: Assigning the return value of new by reference is deprecated in /home/ktorok/mktg.idared.net/wp/wp-includes/cache.php on line 103

Strict Standards: Redefining already defined constructor for class WP_Object_Cache in /home/ktorok/mktg.idared.net/wp/wp-includes/cache.php on line 425

Deprecated: Assigning the return value of new by reference is deprecated in /home/ktorok/mktg.idared.net/wp/wp-includes/query.php on line 21

Deprecated: Assigning the return value of new by reference is deprecated in /home/ktorok/mktg.idared.net/wp/wp-includes/theme.php on line 623

Strict Standards: Redefining already defined constructor for class WP_Dependencies in /home/ktorok/mktg.idared.net/wp/wp-includes/class.wp-dependencies.php on line 15
 mktg brainlog » Big media as a driver for mainstream adoption of Web 2.0
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Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/ktorok/mktg.idared.net/wp/wp-includes/kses.php on line 948

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/ktorok/mktg.idared.net/wp/wp-includes/kses.php on line 947

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/ktorok/mktg.idared.net/wp/wp-includes/kses.php on line 948

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/ktorok/mktg.idared.net/wp/wp-includes/kses.php on line 947

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/ktorok/mktg.idared.net/wp/wp-includes/kses.php on line 948

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/ktorok/mktg.idared.net/wp/wp-includes/kses.php on line 947

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/ktorok/mktg.idared.net/wp/wp-includes/kses.php on line 948

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/ktorok/mktg.idared.net/wp/wp-includes/kses.php on line 947

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/ktorok/mktg.idared.net/wp/wp-includes/kses.php on line 948

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/ktorok/mktg.idared.net/wp/wp-includes/kses.php on line 947

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/ktorok/mktg.idared.net/wp/wp-includes/kses.php on line 948

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Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/ktorok/mktg.idared.net/wp/wp-includes/kses.php on line 948

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/ktorok/mktg.idared.net/wp/wp-includes/kses.php on line 947

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/ktorok/mktg.idared.net/wp/wp-includes/kses.php on line 948

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/ktorok/mktg.idared.net/wp/wp-includes/kses.php on line 947

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Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/ktorok/mktg.idared.net/wp/wp-includes/kses.php on line 947

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /home/ktorok/mktg.idared.net/wp/wp-includes/kses.php on line 948

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Big media as a driver for mainstream adoption of Web 2.0

I came across several posts this week discussing the offline / mainstream press’ role in driving mainstream adoption of web2.0 techniques and services.

First, here is a report comparing offline magazine websites’ web 2.0 features: “Analyzing the presence of American Magazines on the Internet“. They found that 48% of the top 50 most circulated american magazines’ websites uses RSS, and 40% of them have at least one reporter blog.

Then, today I read this post at Read/Write Web on mainstream media’s implementation of social bookmarking and RSS. Their quick scan of some mainstream media websites (and not all of them tech-oriented!) shows that all sites now have RSS feeds, and Time magazine and the NY Times offer all web 2.0 features examined (digg links, etc).

Add to that the fact that IE7 now has RSS support, which could give the final push to RSS for mainsteam consumer adoption. And once a consumer figures out why RSS is cool, it is only a baby step to discovering social sites. Maybe 2007 will be the year of web 2.0 and social media going truely mainstream.

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